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Wednesday, July 24, 2019

July 24, 2019

How to Use Google Trends?



Google Trends

What is a Google trend?

Google Trends is a free tool by Google and one of the best tools for SEO Research. It analyzes terms or queries related to the search term in counties or the selected country across several regions and languages. It uses graphs to compare the search term and trends between two or more terms. You can compare multiple keywords with Google Trends up to 5 groups of terms at one time and up to 25 terms in each group.
This powerful tool lets you get an insight into the most viral search trends since the beginning of their data collection, namely 2004. This web facility was, however, launched back in 2006 as Google's understanding of for Search, which was merged into Google Trends in 2012.

How to use Google trends?

  • Open Google Trends.
  • Search for a term like "Digital Marketing."
How to use Google Trends?-allkeynotes
Google Trends

  • Inside the Topics box, click + Add term.
  • Add another search term, like "SEO Training."

Google Trends Compare-allkeynotes

So, if you want to discover at what time of the year people start Comparing for “Digital Marketing” with "SEO Training", you can simply type this in the search term and set the filters for:

1. Location: worldwide or in a certain country.
2. Time: past hour, past 4 hours, past day, past 7 days, past 30 days, past 90 days, past 12 months, past 5 years, 2004-present, or a custom time range.
3. Category: Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Computer and Electronics etc.
4. Web Search: Image Search, News Search, Google Shopping, YouTube Search.

 In the above fig, comparing our search term for "Digital Marketing " with "SEO Training", we are selecting a location as "India" and searching for "past 5 years" with All category and web search

Let’s take a look at the specific features:

 •    Interest over time - The number of searches graphed by time. You can easily customize a timeframe, from years to minutes.

 •   Interest by region - Comparison of wherever searches originate from. Geographic areas are organized by proportion, so smaller countries may score higher than larger countries that technically produce more searches. The 0-100 search interest value is relative compared to all searches globally.

 •    Related topics  -  "User searching for your queries or keyword also searched for these topics."

 •  Related queries  - "Users searching for your Search term also searched for these queries." A more specific change of "related topics," this one showing specific keyword searches instead of general topics

 •    Top vs. Rising -  "Top" refers to the most popular related topics or queries of all time. "Rising" refers to the most recent increases

 •    Breakout  - If Google Trends considers a topic or keyword “Breakout,” it means it is currently receiving a “tremendous increase” in searches.  If you see “Breakout” instead of a percentage, it means that the search term grew by more than 5000%.


we can see below in the graphic from Google Trends that compares search traffic over the past 5 years in India for the terms "Digital Marketing" with "SEO Training". "Digital Marketing" is the blue line. That other, red line that you can see that’s the indexed search traffic for "SEO Training"

Interest Over Time using Google Trends-allkeynotes

To be sure, search traffic for digital marketing is climbing, and it should be noticed that these are indexed traffic figures in comparison to one another ( SEO Training ) with the number 100 representing the peak search interest for either term

Compared Breakdown By City:

The below Graph shows the Compared Breakdown by City for Digital Marketing, here blue color represents Digital marketing and the red one is SEO training. The result shows the top cities of India for the past 5 years for digital marketing. Noida, Gurgaon, Thane, Navi Mumbai, and Ghaziabad are the top 5 cities where people are 100 % interested in digital marketing than SEO training.we can see percentages calculated out of the searches for Navi Mumbai is 100 % interested in Digital marketing and 0% in SEO Training.

Compared Breakdown By City-allkeynotes

In the below graph, the result shows the top cities of India for SEO Training. Chandigarh, Chennai, Ahmedabad, Hyderabad, and Bengaluru are the top 5 cities where people are more interested in SEO training. Here we can see percentages calculated out of the searches for Bengaluru is interested in 98% in Digital Marketing and 2% in SEO Training.



Compared Breakdown By City for SEO-allkeynotes


Here we Compared breakdown by Subregion for digital marketing and SEO training.


This Graph shows the Compared breakdown by subregion for Digital Marketing, The result shows the top states of India. Gao,  Uttrakhand, Andaman and Nicobar, Puducherry, and Chattisgarh are the top 5 states where people are more interested in digital marketing than SEO training. Here we can see percentages calculated out of the searches for digital marketing is 100 % popular in Goa State.

Compared Breakdown By Subregion-allkeynotes




Compared Breakdown By Subregion ie Punjab-allkeynotes

Here The result shows the top states of India. Chandigarh,  Punjab, Kerala, Tamil Nadu, and Gujarat are the top 5 states. Here we can see percentages calculated out of the searches for  Digital Marketing is 95% and SEO Training is 5%  popular in Punjab State.


Interest By Subregion:

Interest by Subregion-allkeynotes



Here we can see the search interest value in Maharashtra is 83 for digital marketing during the specified time frame ie past 5 years.
Users searching for digital Marketing also searched for these queries.  we can see the related queries for digital marketing is "Digital marketing Course by Google" and many more.



Interest by Subregion ie Punjab-allkeynotes


Here we can see the search interest value in Punjab is 98 for SEO Training during the specified time frame ie past 5 years.
Users searching for SEO Training also searched for these queries.  we can see the related queries for SEO Training is "SEO Discovery" and many more.

*Note- Search Interest Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a part of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this search term.
Here "Rising" means the most presently will growth in searches and breakout means that it's presently receiving a "tremendous growth" in searches.
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Saturday, July 13, 2019

July 13, 2019

What Are The Types of SEO Techniques You Can Employ?

What Are The Types of SEO Techniques You Can Employ?
Search engine optimization or SEO is a technique that can be optimizing your website for search engines like Google, Microsoft, and Yahoo, etc.  and refers to techniques that help your website rank higher and is more being used by most small and big businesses and platforms. This is a method through which a website can gain more popularity among consumers and can hence increase its profits. If you want to make your website rank up high on search engine rankings, then you too must hire an SEO specialist company to optimize your website.

SEO has two techniques to improve website position in SERP named ON-Page SEO and OFF-Page SEO.


SEO Techniques-allkeynotes
SEO Types

Both, the ON-Page and OFF-Page optimization can be done in the following three ways:

  1. White Hat SEO
  2. Black Hat SEO 
  3. Gray Hat SEO

White Hat SEO: White Hat SEO do all the SEO activities to improve the website rankings in the SERPs but they don’t violate the search engine guidelines to get ranking.

This is the best technique but it takes time and gives the long last benefits.

Black Hat SEO: Black Hat SEO uses the activities to get instant ranking on organic searches but they against the quality guidelines of search engines to gain the ranking instantly. 

The most common black hat SEO techniques include spam links, keyword stuffing,  cloaking doorway pages, hidden text, and hidden links.

Grey Hat SEO: Grey Hat SEO is not a white hat or not black hat, but they utilize both of the techniques to gain rankings. This is a mixed kind of approach. However, this is neither the completely white hat nor black hat, but there are chances that your website might get hurt after an update.


So, we will recommend following the white SEO techniques to optimize the performance and ranking of your website for long-time performance.



In the next article, we will see On-Page SEO Techniques...
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Friday, July 12, 2019

July 12, 2019

SEO (Search Engine Optimization)


 SEO(Search Engine Optimization)

Search Engine Optimization(SEO)-allkeynotes
SEO

What is the Importance of SEO in Digital Marketing?     

This will help you to understand the Importance of SEO in Digital Marketing. Nowadays most of the customers search online before making any decision to buy anything because of the internet blast. So they turn to search engines for information or self-awareness. The process is very simple first they go to Google, Yahoo or Bing or any other search engine and type their search query.
     A Search query which also called as a keyword in Digital Marketing. The search engine shows differently related results of the keyword entered. They click on the topmost results shown as they are more related to their search query compared to others. So we need to catch the eye of the person browsing by staying among the topmost results shown.
Check out how to do keyword research on Google Keyword Planner.
    Now in the picture  SEO comes. A well-known word among the people who own online platforms. This word created a lot of discussions, a competition to stay at the top of the search results. First, we have to know more we should know what SEO is.let’s try to learn what SEO is.

What is SEO?

It stands for "Search Engine Optimization". SEO is a set of rules that can be optimizing your website for search engines like Google, Microsoft, and Yahoo, etc.  and refers to techniques that help your website rank higher in organic,Unpaid or natural search results on search engine, thus making your website more visible to people who are looking for your product or services through search engines.

 It affects only organic search results, not paid or "sponsored" results such as Google AdWords.
Search Engine shows Organic Search results -allkeynotes
Organic Search

How Search Engines work?

Search engines have one purpose to provide you with the most relevant results possible about your search query. But a lot of people have no idea what is happening behind that search box when they type their search query. So just how do Google, Yahoo, and Bing, etc work out what is on the web pages, what is relevant to your general query and which specific websites should be ranked highly?
       For a search engine to be able to display results when a user types their search query, they need to have available information to choose from. Every search engine has methods for gathering and prioritizing website content. Regardless of the specific strategy or methods used, this process is called indexing. Search engines attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query.

 Every Search engine is divided into 3 stages ie. Spiders or Web Crawling, Indexing and Retrieval.

Spiders or Crawling the Web: 

Search engines use Googlebot or "spiders" to crawl over the web page in search of content. Once they finish scanning and identifying the relevant content, they copy the searched content and store it in a search engine database. While crawler scanning one web page, they make note of links to other web pages from this page and later scan the linked web pages as well & this process keeps going on for all webpages. It regularly visits sites like every month or day to look for updates or changes.

Web Crawler will collect the following information from a web page -
  • Website URL
  • Website Title
  • Meta Tag Information
  • Webpage Content
  • Link on the page and where they go

Indexing the Data:

Now that website information is stored in Search Engines Database, and used to provide the search results you can see on the search engine. indexing is the process of organizing the portions of data and web pages so they can be searched quickly for relevant results to your search query.

Retrieval:

When a search query is entered into a search box, a search engine analyzes pages within their index that are the closest match, then sorts and displays the most relevant results to the user.
The order in which the pages are displayed is scored by search engine algorithms, taking into hundreds of different ranking signals. Each web page is then given a ranking score.
To rank highly on the search engines, your site needs to score higher than all the other websites that are eligible to show up for a relevant search query, that can crawl and index your site correctly. otherwise, they will be unable to appropriately rank your website’s content in search results.
However, be warned that if you engage in shady methods and try to cheat the search engines, you will get Problem. Google is very strict on sites that try to manipulate their rankings and if you’re caught doing so, your website will get penalized and removed from the SRPs (Search Engine Results Pages). 
The last step in search engine activity is retrieving the best-matched results for search queries, which is displaying the search result in the browser.

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Sunday, July 7, 2019

July 07, 2019

What is Digital Marketing ?

What is Digital Marketing?
    Nowadays we are seeing how people are diverting towards online marketing all of this because of the internet.


   Day by day people going to use the internet every day and still increasing. The way people make a purchase and change with it and become effective online.

   The goal of marketing is to sell or promote products or services is to target audiences in the right place at the right time.

    Today let's talk about Digital Marketing - in other words, any form of marketing that exists online.

   In this, we talk about Digital Marketing as really it is an effective way to grab the target audience. But still, there is a lot of queries from people all around the world about Digital Marketing. let us see



  1. What is Digital Marketing?
  2. Types of Digital Marketing
  3. What is Traditional Marketing?
  4. Advantages of Traditional Marketing
  5. Disadvantages of Traditional Marketing
  6. Benefits of Digital Marketing
  7. What does a Digital Marketing Consultant Do?

 What is Digital Marketing?

 Digital Marketing is any form of marketing that promoting and selling products and services using digital technologies to reach the target audience.
It is the fastest way to sell the product at the right time to the right place to the right people.

What is Digital Marketing?-allkeynotes
Digital Marketing

TYPES OF DIGITAL MARKETING

  • Search Engine Optimization (SEO): It is a set of rules that can be optimizing your website for search engines like Google, Bing, and Yahoo, etc.  and your website to "rank" higher in search engine results pages.
       SEO has two techniques to improve website position in SERP named ON-Page SEO and OFF-Page SEO.
          Both, the ON-Page and OFF-Page optimization can be done in the following three steps: 
      1. White Hat SEO 
      2. Black Hat SEO 
      3. Gray Hat SEO

      • Search Engine Marketing (SEM): Search Engine Marketing or SEM ignore SEO, paid traffic from search engines. With SEM you purchase advertisement that appears on a user’s SERP.PPC is a way to bring traffic to your website by paying the publisher every time your ad is clicked.   
            One of the examples of SEM is pay-per-click advertising or PPC. The most common type of PPC platform is Google AdWords. Next, is Bing Ads.
        PPC refers to a digital marketing method in which search engines charge a company each time they click on their advertisement. Some Best PPC Networks:
        1. Paid ads on Facebook:  In this, users can pay for a customized video Post, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business's audience.
        2. Twitter Ads campaigns:  In this, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be Twitter followers, tweet engagement.
        3. Sponsored Messages on LinkedIn:  In this, users can pay to send messages directly to specific LinkedIn users based on their industry.


        • Social Media Marketing: It promotes a product or service through the use of social media platforms to increase brand awareness, drive traffic, and generate leads for your business. The channels use in social media marketing include:
          1. Facebook
          2. Twitter
          3. LinkedIn
          4. Instagram
          5. Snapchat
          6. Pinterest
          7. Youtube
          • Content Marketing: It is a form of marketing focused on creating, publishing, distributing, and relevant content for a targeted audience online based on the requirements.
                         This content can exist anywhere online. Tweets and blogs on your website all comprise content marketing. Content Marketing works for different types of digital marketing like SEO and Social Media Marketing.

            • Affiliate Marketing: It is the process of taking a commission by promoting someone to any product.
              Affiliate marketing channels include:
                1.  Hosting video ads through YouTube.
                2.  Posting affiliate links from your social media accounts like Facebook, etc.
                • Email Marketing: Firms or companies use email marketing as a way of communicating with their audiences. Email is often
                used to promote products, discounts, and events, as well as to direct people toward the company website or business.

                This promotes a relationship unlike any of the other types of digital marketing. As a result, you build brand trust and loyalty. Emails you might send to the audience in an email marketing campaign include:
                1.   Blog subscription newsletters.
                2.   Follow-up emails to website visitors.
                3.   Customer welcome emails.
                4.    Holiday promotions.

                                WHAT IS TRADITIONAL MARKETING?

                                Traditional marketing is anything except digital means to a promotion, advertising or campaign your product or logo. This Marketing includes print ads in newspapers or magazines, business cards, commercials on Television and radio, billboards, door to door and brochures, etc.

                                ADVANTAGES OF TRADITIONAL MARKETING:

                                • You can easily reach your target local audience.
                                • Reuse and recycling.
                                • Hardcopies can be easily processed.
                                • Greater exposure.

                                DISADVANTAGES OF TRADITIONAL MARKETING:

                                • It takes more time to reach people.
                                • Based on our stories the product will reach more people.
                                • Expensive high.
                                • Now, most of the people prefer online marketing than traditional marketing.

                                BENEFITS OF DIGITAL MARKETING:
                                • Highly Interaction in real-time.
                                • More Cost-Effective than Traditional Marketing.
                                • Results can easily be measured.
                                • Higher Revenues

                                 WHAT DOES A DIGITAL MARKETING CONSULTANT DO? 

                                          Digital marketing is used to describe various forms of marketing that are done online both free and paid. This includes Web Design and Development,  Search engine optimization and Paid Media such as Google Adwords, Facebook/Instagram ads, and YTB Video Ads.
                                Digital marketing allows businesses to hold different online channels to target their customers. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their targeted customers.



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