What is Digital Marketing?
July 07, 2019
What is Digital Marketing ?
What is Digital Marketing?
Nowadays we are seeing how people are diverting towards online marketing all of this because of the internet.
Day by day people going to use the internet every day and still increasing. The way people make a purchase and change with it and become effective online.
The goal of marketing is to sell or promote products or services is to target audiences in the right place at the right time.
Today let's talk about Digital Marketing - in other words, any form of marketing that exists online.
In this, we talk about Digital Marketing as really it is an effective way to grab the target audience. But still, there is a lot of queries from people all around the world about Digital Marketing. let us see
- What is Digital Marketing?
- Types of Digital Marketing
- What is Traditional Marketing?
- Advantages of Traditional Marketing
- Disadvantages of Traditional Marketing
- Benefits of Digital Marketing
- What does a Digital Marketing Consultant Do?
What is Digital Marketing?
Digital Marketing is any form of marketing that promoting and selling products and services using digital technologies to reach the target audience.
It is the fastest way to sell the product at the right time to the right place to the right people.
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TYPES OF DIGITAL MARKETING
- Search Engine Optimization (SEO): It is a set of rules that can be optimizing your website for search engines like Google, Bing, and Yahoo, etc. and your website to "rank" higher in search engine results pages.
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
- Search Engine Marketing (SEM): Search Engine Marketing or SEM ignore SEO, paid traffic from search engines. With SEM you purchase advertisement that appears on a user’s SERP.PPC is a way to bring traffic to your website by paying the publisher every time your ad is clicked.
PPC refers to a digital marketing method in which search engines charge a company each time they click on their advertisement. Some Best PPC Networks:
- Paid ads on Facebook: In this, users can pay for a customized video Post, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business's audience.
- Twitter Ads campaigns: In this, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplishing a specific goal for your business. This goal can be Twitter followers, tweet engagement.
- Sponsored Messages on LinkedIn: In this, users can pay to send messages directly to specific LinkedIn users based on their industry.
- Social Media Marketing: It promotes a product or service through the use of social media platforms to increase brand awareness, drive traffic, and generate leads for your business. The channels use in social media marketing include:
- Snapchat
- Youtube
- Content Marketing: It is a form of marketing focused on creating, publishing, distributing, and relevant content for a targeted audience online based on the requirements.
- Affiliate Marketing: It is the process of taking a commission by promoting someone to any product.
- Hosting video ads through YouTube.
- Posting affiliate links from your social media accounts like Facebook, etc.
- Email Marketing: Firms or companies use email marketing as a way of communicating with their audiences. Email is often
This promotes a relationship unlike any of the other types of digital marketing. As a result, you build brand trust and loyalty. Emails you might send to the audience in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors.
- Customer welcome emails.
- Holiday promotions.
WHAT IS TRADITIONAL MARKETING?
Traditional marketing is anything except
digital means to a promotion, advertising or campaign your product or logo.
This Marketing includes print ads in newspapers or magazines, business cards,
commercials on Television and radio, billboards, door to door and brochures, etc.
ADVANTAGES OF TRADITIONAL MARKETING:
- You can easily reach your target local audience.
- Reuse and recycling.
- Hardcopies can be easily processed.
- Greater exposure.
DISADVANTAGES OF TRADITIONAL MARKETING:
- It takes more time to reach people.
- Based on our stories the product will reach more people.
- Expensive high.
- Now, most of the people prefer online marketing than traditional marketing.
BENEFITS OF DIGITAL MARKETING:
- Highly
Interaction in real-time.
- More Cost-Effective than Traditional Marketing.
- Results can easily be measured.
- Higher Revenues
WHAT DOES A DIGITAL MARKETING CONSULTANT DO?
Digital marketing is used to describe various forms of marketing that are done online both free and paid. This includes Web Design and Development, Search engine optimization and Paid Media such as Google Adwords, Facebook/Instagram ads, and YTB Video Ads.
Digital marketing allows businesses to hold different online channels to target their customers. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their targeted customers.
Next Article - Search Engine Optimization
